Newsletter Popup Doesn’t Make Sense to Me

The newsletter popup that showing up in 70% of the news sites I visit, at least those sites that I visit via Twitter or Flipboard.

I don’t know since when the trend started, it started to feels like a boilerplate or industry best practice, everyone starting to follow suits, plugins available everywhere, and blog posts about how to craft effective marketing newsletter started to shows up.

While it would be nice that it’s easy for me as a user to be able to subscribe to a site that they enjoy reading, but personally I think it’s a step too much when the enormous overlay dialog that covered almost the whole page (specially in mobile phone) shows up the moment the page loaded, I’m not sure how much sign up those sites will get for the dialog to shows up on page load rather than a link to it, I know for sure it annoyed the hack out of me.

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